Asian Buffet offers plenty of healthy options

Weight Loss Diets That Don't Have A Chance

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What it’s really like to work at Zynga

Weight Loss Diets That Don't Have A Chance

FORTUNE — For years, I’ve wanted to know what it’s really like to work at one of the companies I write about. Silicon Valley, where the average software engineer pulls in $90,000 a year and where startup equity is doled out liberally, has been a bright spot in America’s bedraggled labor market. but the good pay and bleeding-edge work pales in comparison to the oft-outlandish perks.

Much has been written about Zynga, the company behind games like Words with Friends and Castleville. The company says it takes a holistic approach to looking after employees. That is far from an original idea, but Zynga’s (ZNGA) efforts are more memorable for the lengths the company goes to: free gourmet meals, massage and acupuncture sessions, capoeira classes, not to mention a beautiful, wonderland-like workplace. in return, the company reportedly expects a lot out of employees. The New York Times argued such expectations breed a tough, data-driven culture where employees log long hours.

Earlier this month, I spent a day working at the company as a CityVille copywriter for a brief taste of what “Zyngites” experience. “We are a gaming company, and we are about play,” founder and CEO mark Pincus explained to Fortune last November. “It should be loud and raucous.” it doesn’t matter whether you’ve worked in a traditional corporate environment or shared startup workspace, Zynga’s seven-story offices, nestled in San Francisco’s South of Market neighborhood, are striking. They remain the stuff of idle chatter, the same way Google’s (GOOG) amenities continually evoke envy and disbelief. what follows is my account of working at Zynga:

MORE: Why Zynga loves the hybrid cloud

When I get in at 9:30 AM that morning, I beeline to the Blue Bottle Coffee Bar for caffeine and a small bowl of oatmeal. my first agenda item of the day is a quick orientation with Cole Medeiros, CityVille’s senior game designer, and Sammy Wegent, the game’s copywriter. For years, Medeiros worked on Mafia Wars, another Zynga property, but now lends CityVille structure by helping create quests, or optional small tasks the players can play to earn things like experience, goods, or currency.

Wegent is a newer addition to the crew with an unorthodox background. Most days, he drums up the pithy text in the game, but for years he’s worked as a comedian and improvisation performer, appearing at comedy festivals throughout the U.S. and popping up in the occasional TV commercial. as he sees it, the same comic chops he honed onstage are also what made him a prime candidate to be CityVille’s copywriter. “Being able to think spontaneously — on my feet — is important for my job,” he says.

It’s Wegent I’ll spend the rest of the day working with, crashing his desk in CityVille’s shared workspace, which occupies a large chunk of Zynga’s top floor. Game posters with tag lines like “Dude, where’s my bridge?” hang from the walls, and a brown and white dog skitters back and forth, chasing after a tennis ball with gusto.

Wegent lays out three simple tasks for me to today. first: come up with names for 20 buildings and businesses that will appear in the recently-launched expansion area, CityVille Downtown. it takes more than two hours for me to think of titles like “Woofgang’s doggie day care.” I’m bizarrely proud until I find out the same task usually takes Wegent half-an-hour. That’s when I get the sinking feeling I’m already falling behind schedule.

MORE: Check out Zynga’s zany new offices

Still, it’s already time for a break. I run off to drawing class, barging into the studio, much to the dismay of other employees there sketching a model in frilly period garb. Pachelbel’s Canon in D plays softly while she changes pose every few minutes, too quickly for the impatient amateur in me to keep up. twenty minutes in, I make for the door and grab a quick lunch with Chase Payne, a producer for Zynga poker.

Much has also been made of the company’s culinary offerings. in late 2010, The Wall Street Journal wrote an homage about the food there, which at the time, included fare like beef tenderloin with fig balsamic reduction. Today, it’s a Chinese takeout theme with three-cup chicken, mapo tofu, and chinese coleslaw in ginger peanut dressing. I pile food onto two plates at once — much to the quiet disdain of the tan, buff guy behind me — and realize as I chew some Mongolian beef that the quality of the food really is better than Chinese takeout in my neighborhood. (Price for the meal: $0.00.)

“How do you guys eat like this everyday?” I ask Wegent when I get back to my computer. I’m sleepy and rubbing my stomach. his secret: an in-house nutritionist he sees every other week. he keeps track of what and how much he’s eating, and she helps him stick to a reasonably-portioned diet. my secret? 5-for-$10 Weight Watchers meals from Safeway’s frozen food aisle.

Even though I should be coming up with brilliant ways to expand CityVille, I chat up Wegent instead, asking him about his work. he allots himself a strict amount of time per task, and sticks to that schedule. That’s necessary to keep up with the pace. According to him, the CityVille team sometimes cranks out twice the content other Zynga games do. he says he comes in around 10 AM and often wraps up work around 6 PM.

MORE: Zynga’s Pincus: why we went public

“You may have heard these stories about employees feeling stressed out, but honestly I’ve never felt stressed — not once,” he explains. “I can’t speak for others here, however.” in fact, Zynga sometimes lets him take two days off twice a month to travel up to L.a. for improv work. so long as he meets his deadlines, the company is supportive of his other career.

That’s when I also hear about other company benefits, including full insurance coverage for pets. (Later, when I tell my mother this, she asks why I don’t contemplate a change in careers, and whether that coverage would extend to her two 7-year-old shih-tzus.) and lest they take them for granted, Zyngites receive an annual compensation report which itemizes each perk and provides an estimate of how much they save.

Later in the afternoon, I head down to the gym and spa area. It’s time for a 15-minute back massage. When Zynga first started offering massages, booking one the day of was no problem. but now that the company has grown, employees must book days in advance now. “If you work here, you’ll be coming here all the time to get those knots taken care of,” the masseuse jokes as she painfully kneads my back like a piece of dough. Heidi, we’ll call her, sees a lot of stressed employees come and go, upwards of 15 a day. as I leave, I run into an employee who backs up her statement — he was at work until 9 the night before.

I get back more relaxed than I left, until I remember there’s an afternoon meeting to brainstorm ideas. It’s too early to know how their first expansion is doing, but the team wants to expand further and roll out new areas next year. To that end, there’s a small meeting with Wegent, Medeiros, myself, and Frances James, a member of CityVille’s Player Insights team. James recently surveyed hundreds of players to hear which features, real-world items, and landmarks they like most and now projects the results onscreen. Turns out they love bridges, cruise ships, lake front homes, even military bases and igloos, so we spend the next few minutes brainstorming potential themes that include some of them. Because I’ve been engrossed lately by a little trashy ABC show called “Revenge,” I pitch the Hamptons — Lakefront properties! Larger-than-life personalities! — which I can tell the team isn’t sold on. other ideas are tossed around, and we’re encouraged to think downright outré because, heck, CityVille may have to go there one day.

I try catching up on work after: dashing off a few potential tag lines for expansion themes, writing “feeds,” or messages that pop up during the game. It’s not imperative I finish everything — and why would it be? I’m not actually an employee — I wrap up everything while nursing a beer served up during CityVille’s weekly Happy Hour. It’s the least I can do given that I’ve eaten half my weight in three-cup chicken and M&M’s. Wegent, whose modus operandi I’ve quickly learned is extreme optimism even in the face of questionable ideas, copy, and inquiries, basically gives me a pat on the back and says mine is a job well done.

At 6:45 PM, I say good-bye to Wegent, who promises to tell me if my dream for an Area 51 area in CityVille ever happens. (Again, questionable.) I visit the gym, where I half-heartedly lift some weights because I’ve left my running shoes at home. several yards away, a large group in the middle of freestyle basketball roars. I pick-up some dinner to-go from the cafeteria — tri-tip steak over brown rice — and as I saunter out the door at 8, I sleepily look behind me. Is this what every day is like for the average Zynga employee? probably not. I’ve been lucky enough to stop by for a day, without the pressures and deadlines of most. but just scratching the surface of Pincus’ playground is fine by me. in this case, a glimpse of the reality was all I needed to see.

Best bits: Gamification for charities

Weight Loss Diets That Don't Have A Chance

Set achievable tagets: if you look at the success of campaigns like Malaria no More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. rather than asking for people to donate to a potentially bottomless bucket, the appeal is a problem that can be solved. the challenge is in setting achievable targets – if the fundraising/engagement target is met but the goal is missed, people are bound to be disappointed.

Gamification is not a quick fix fundraising solution: Gamification will help charities that want to use it as part of a wider strategy to build a strong, engaged community of supporters. Gamification will disappoint, like all other online giving magic bullets, if it is seen as an easy way to encourage people to give cash (known as reducing friction). the opportunity with gamification is in its potential to use fun to build engaged communities that care about a particular issue.

Gamification is a way of thinking: think about how can you reward people for the behaviour you want from them. it could be a case of looking at your current donor journeys and the trigger points for attrition, and working on techniques to reward those who stay with you. Or you could look at peer-to-peer recruitment programmes, giving incentives to those who are your biggest advocates. Gamification could also take the form of a key influencer programme, working with bloggers to motivate them to write more about you. You may or may not need to build loads of assets, it would depend on what you already have, your audience and your objectives.

Consider your audience before technology: once you have decided what behaviour you want to encourage and how to do that, then look at the fun stuff – the leaderboards, points systems, badges, games and rewards. League tables can be very useful. For example, I worked on the Big Society’s Big Mouth community project for vInspired. At first the site only had two ways to interact: start a discussion or comment. We introduced smaller interactions, such as voting in polls, then added a league table, with points for all the behaviour we wanted to encourage (return log-ins, voting, comments, starting discussions, recruiting other members). the more you interacted, the more points you got. There were also levels within each behaviour and points earned you virtual badges as well as physical rewards such as exclusive event invites. Setting things up was simple and the take up was huge – a 145% increase in interactions after we went live. A post project survey flagged up the gaming element as something the community particularly enjoyed.

Gamification isn’t about games: Gamification is about the psychology and mechanics of games, about analysing what makes people spend hours, days, weeks engaging with a game when there is no physical return on that investment. if you can understand what motivates people, you can get them to act on behalf of your organisation or your cause. if you’re trying to sell it to the board or to senior management, be careful about using the term ‘gamification’ as many people will immediately think ‘games’.

Gamification doesn’t just attract young people: Over 31m people in the UK play games regularly and the average social gamer is a woman in her 40s. People of all ages are motivated to do things, whether it’s peer pressure at school, or a baby boomer turning 60 and wondering what legacy they’ll leave behind when they’re gone.

Gamification isn’t about online: Gamification in an offline setting has existed for a while under the guise of ‘social marketing’. Social marketing campaigns have been going on for years to get us to change our behaviour. For example, WeightWatchers has used a variation of the ‘points’ system to encourage people to lose weight and use weekly weigh-in meetings to encourage people to compete against each other. Gamification is just another set of tools to help charities do what they’ve always done.

Gamification doesn’t have to be expensive: You can actually do quite a lot without spending a lot of money . Gaming principles can be setting goals, achievements and co-opetition (competition and co-operation). You don’t have to build a game from scratch, which can be costly, but if you did you may find deeper engagement with an audience interested in what you do. Try what is free or cheap – social media tools are great for applying gamification techniques to expand an audience and keep them engaged. Twitter, FourSquare and even new apps such as Path can do some great real world/virtual world link-ups.

Gaming can help track the impact of the message on the donor: For example, if someone in a game buys an extra life, and this premium purchase donates funds to a big cat campaign then the person goes on to find out more about the charity, makes a donation through the site or even contacts the charity to see how they can get involved, this to me is allowing the player to be exposed to something they may not have thought about before and do some tangential learning on the new subject for them. if you can get your message to gamers while they are in a place they enjoy, it could be a way to promote the educational element.

Successful gamification examples: Water Forward is a great example of bringing together social networks, fundraising and goal setting. it works well to have a goal to aim for. For example, by saying to my network, instead of sending me a birthday card, donate £1 to Water forward to help me reach £100. Zamzee is another interesting example. It’s for kids, using fun to get people moving and linking to a reward system. if you want to see more examples of games/gamification for good, the Games for Change event is always an interesting one.

Start to gamify now: getting involved in games can be done at very minimal cost and you should start right now. Experience or data is at the very least as valuable as the dollars generated, if not more so. Despite the tough climate, one of reasons I’m upbeat is because I’m not restricted by national boundaries anymore. There’s been a terrific communications explosion, that we should make the most of.

This content is brought to you by Guardian Professional. To join the voluntary sector network, click here.

Watching weight not a pointless effort

Weight Loss Diets That Don't Have A Chance

These days, Weight Watchers points are the hottest commodity around and they’re especially hard to come by when you work in a restaurant.

According to my friend Gina, they’re hard to come by no matter who you are or where you work. Gina’s been on Weight Watchers since I’ve known her, has been through several program changes, and hits weight plateaus that plague her. She laments, “I’ve lost and gained the same damn eight and a half pounds over the course of twelve weeks. I count my points, keep track of my Zumba and save all my extra weekly points for Friday night, when I like to tip back a few beers.”

Gina also comes from a huge Italian family all living within a block of each other who seemingly host a birthday party weekly. She loves cold Stone Ice Cream and is an attractive, big boned, curvaceously endowed woman. in other words, it ain’t easy being Gina. Or me for that matter.

Very few people know that I’ve recently jumped on the Weight Watchers Points Plus Program band wagon. I only told New Guy last week and Bad Dog doesn’t care, except there’s no bacon fat for her homemade treats. the program is easy to learn and in theory, is simple to follow with a little planning. It also has a lot of cool online bells and whistles. Hands down, the best one is a bar code scanner where I can run around Shaw’s scanning different products for the magical points number.

The program itself? Here’s how it works: Based upon my starting weight, I get 26 points a day plus 49 points a week to play with as I see fit. I can earn additional points by exercising and according to Carrie, my maddeningly perky (but vastly knowledgeable) meeting leader, “there’s nothing I can’t eat or drink.” Based upon its nutritional breakdown, every food and beverage has a point value and it’s up to to each Watcher to make good use of them. they back up their plan with scientific research, provide healthy guidelines for daily point distribution and offer a lot of supportive resources.

So why does the whole concept of Weight Watchers still bug me? Jennifer Hudson is hot these days and the ex-Mrs. Eddie Van Halen always was.

Maybe it’s my stubborn pride. maybe it’s an image thing, but Weight Watchers still feels sort of old and dowdy to me in a not very retro-hip way. maybe I don’t want to admit that I have much in common with the women who talk about Aunt Mary’s fruit cake recipes, and offer up their point-saving tips in exchange for Carrie’s “Bravo” stickers. maybe I’m sad to admit I have to give up the element of creative freedom at some of my favorite restaurants, now questioning every ingredient that touches my buds. maybe I’m better suited to being an online-only member, but I’m sucked in by the different glossy motivational brochures and amazing marketing tools that appear weekly.

And fight it as I may, I’m buying into the accountability of showing up to be weighed as last week I practically stripped down to my skivvies to cheat the scale of a heavy L.L. Bean sweater.

In order to fully understand how hard this really is, let me put it in perspective. One smallish Cosmopolitan is six points, one light beer from Miller is three points, one Whopper with cheese is twenty one points. yes, all the tools to succeed are in place, but as with anything worth having, it boils down to making good, disciplined choices, which in the Weight Watchers’ world includes a cornucopia of free (aka no points) items including all the fresh fruits and veggies I choose to consume. so Carrie was right, I can use 21 of my 49 extra weekly points to inhale a Whopper with cheese, but like the other better, harder choices in life, where’s the breaking point of perceived pleasure/value?

Like Burger King, many of the chain restaurants (where if truth be known, New Guy often prefers to eat) have submitted the nutritional values of their menu items. A points value can be found on etools, which is part of the whole online experience. Impressively, Applebee’s even has special Weight Watchers selections on their menus, and while I’m no hurry to try them out, sound enticing.

Where I work, everything has massive amounts of cheesy delicious goodness, fried components, and literally heaps of pasta in creamy sauces. the kitchen has been equally amused with and supportive of my efforts, and we were all a little surprised to see the difference between one cup of whole wheat penne and our usual portion size. There’s a reason we fill landfills nightly with Styrofoam take-out containers full of leftovers.

And my friend Gina? She may binge like a junkie for a while, but I suspect she’ll be back. She’ll tweak her portions, cut back a brew or two on Friday and will hit Zumba an extra night. the scale can be frustrating when the goal is to lose one to two excruciating pounds per week, but I know for sure she gets the point.

The low down: so committed am I to this program that I am skipping my favorite industry wine show of the season being held next week at the Holiday Inn by the Bay. Will power or not, at four points each for half a glass of a big, fat, chewy, California Cabernet, I’ll be better off taking Bad Dog for a sulky jaunt around the boulevard. Additionally, I plan on spending all forty nine of my weekly points eating in Boston, and then dancing them off at the Springsteen concert on Monday.

(Natalie Ladd is a columnist for the Portland Daily Sun. She has over 30 continuous years of corporate and fine-dining experience in all front-of-the-house management, hourly and under-the-table positions. She can be reached at natalie@portlanddailysun.me.)

What’s Your Food Personality?

Weight Loss Diets That Don't Have A Chance

If you’ve spent years wondering why your skinny mate always knows when to call it a day with a pack of Tim Tams, while you have an overwhelming desire to scoff the lot, stop. the answer is all in your head – or, more specifically, your brain.

According to US clinical neuroscientist Dr Daniel Amen, our friendship with food is directly related to our personality traits and genetic make-up. Dr Amen claims that by becoming more aware of the link between how we behave and how we think about food, we can control cravings, banish binges and work out how best to lose kilograms.

Detox Your Year

“Your personality, biology, environment and experiences affect how you relate to food,” says clinical psychologist Karen Nimmo. “Knowing who you are in relation to food helps you identify vulnerabilities and triggers essential for managing your weight.”

Identify which personality type best describes you, and it could help you get a handle on unhealthy habits…

Friends describe you as: fun to be around, anxious, enthusiastic and self-conscious.

Your food attitude: You use food to celebrate. You’re the first to bake a kitchen full of treats for your friends’ birthdays and baby showers, and you can’t think of a better indulgence than a night out at a five-star restaurant. But those kilojoules are also a bit of a crutch. “Eating is a coping mechanism – you believe it will make you feel better when you’re low, but it’s short-term, and then comes guilt,” says Lisa Renn, spokesperson for the Dietitians Association of Australia.

How to take control: the next time you’re feeling a bit stressed out, rather than heading to the freezer for the family-sized tub of ice-cream, try a mood-boosting alternative that will last longer than the sugar high, such as talking things over with a friend, or exercising. “You need structure around eating – without it you run the risk of going into a yo-yo cycle,” warns Nimmo. If you do want to shed some kilograms, seek encouragement and help from programs that feature support groups, such as Weight Watchers.

Friends describe you as: a goodtime girl, lacking self-control, bad at focusing and spontaneous.

Your food attitude: Your fun-loving nature means you happily indulge your cravings, but you aren’t always good at self-monitoring and often eat out of boredom. Psychology professor Tracey Wade, of Adelaide’s Flinders University, says in extreme cases you “don’t believe you can deal with unpleasant stuff, so focus on something you feel you can control: weight. If you feel you’re not achieving in other areas, your weight can become a marker of success.”

How to take control: Ensure your environment is filled with healthy snacks rather than foods that can trigger bad habits – choose hummus and crunchy vegies instead of chips and cookies. and teach yourself to think of food as nourishment, rather than a reward or the enemy. If you need extra help, you’ll respond best to clear boundaries that an Accredited Practising Dietician can set for you. Visit the Dietician’s Association of Australia at daa.asn.au.

Friends describe you as: thoughtful, a perfectionist, prone to obsessions and compassionate.

Your food attitude: You love the ritual of eating and take so much pride in preparing meals that your family and friends get excited about what delights you’ll dish up. But if things aren’t going well, your best frenemy is your scales and you can become hooked on studying food labels, controlling portion sizes and counting kilojoules. “You can let your beliefs around food govern your life,” explains Nimmo.

How to take control: Avoid the type of eating plans that focus on one major food group, such as high-protein diets, because they’ll only increase your obsessive nature. It’s important that you consider a holistic approach when it comes to food. Feel that you need some extra motivation? consider using the services of a personal trainer, so you can focus on overall fitness and health rather than obsessing solely about your weight.

Friends describe you as: judgemental, pragmatic, confident and happy in your skin.

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Your food attitude: although you can still be body-conscious, you don’t tend to eat unless you’re hungry, are able to leave food on the plate and can have tiramisu in the fridge without getting up at midnight to devour it. “But you need to remind yourself that not everyone is as emotionally stable around food as you are,” points out Nimmo. “Your relaxed approach can make others feel more insecure.”

How to take control: Be aware of others and refrain from handing out treats while saying things like, “One won’t hurt.” When it comes to your own diet, food plans that involve limiting unhealthy choices and reducing portion sizes will result in greatest success if you want to shift a few stubborn kilos or boost healthy eating habits.